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Although the specific duties performed in this position may vary by industry, almost all global marketing managers are responsible for managing the company's marketing budget on a global scale, forming and executing plans for development, and presenting reports at meetings about the company's direction.
The global marketing manager must also establish and maintain relationships with partners and be able to work with other departments to coordinate efforts on development and expanding the organization's business.
The global marketing manager generally works in an office setting, and some travel is likely. They typically reports to the director of marketing.
Global marketing manager positions usually require at least a bachelor's degree in a field related to the company's focus area; many companies give preference to individuals with a master's of business administration MBA.
Additionally, these professionals must have previous marketing experience, with at least five years typically preferred. Some companies require experience in other areas; for example, companies in the health care industry may require experience working in the medical industry in addition to marketing experience.
The global marketing manager must have an excellent understanding of marketing strategies and analysis, as well as having good communication and management skills.
May manage and supervise marketing associates. Oversee global marketing strategies and initiatives within an organization. Research global market trends and develop products that suite international demands.
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